Wednesday, May 29, 2013

Review: Benefit Brows-A-Go-Go

I have been eyeing this kit for quite a while. It claims to be an all-in-one brow kit.

The kit contains two colors of Brow Zings Brow Powder, Brow Zings Wax, a Smokin' Liner in Black, Eye Bright, and a Brow Highlight Powder. In addition, the kit contains a tiny pair of tweezers and a dual-ended brush. Given the inclusion of eye products as well as brow products, this is more of an eye kit with a big focus on brows.

The products all swatch beautifully. The brow powders are both realistic brow colors, but they will clearly be too dark for the very fair among us, and many people will only be able to use one or the other. The brow gel is similar in color to the darker brow powder, but with a hint of red. The shimmery highlight powder is great, as is the creamy Eye Bright.

Swatches from left to right: Smokin' Liner, Light Brow Powder, Dark Brow Powder, Brow Gel, Brow Highlighting Powder, Eye Bright
The eyeliner is nothing special, but it is a perfectly adequate pencil liner, albeit without the gorgeous softness of an Urban Decay pencil liner.

The brush for the brow products is not very helpful, unfortunately. A traditional eyebrow brush creates a dramatically more attractive finished product than this awkward, stiff, cheapo add-on.

The tweezers are cute and small and travel-friendly, but they are a bit too wee to be really practical. Helpfully, the packaging is magnetic, so it stays quite well in its compartment.

Overall, these products offer a variety of ways to modify the look of your brows and eyes.

The "After" picture includes all of the products in the Benefit Brows-A-Go-Go kit (and nothing else save foundation).
The kit retails for $38. It is a bit difficult to calculate the value of this kit because its component parts are either not sold individually by Benefit or are not sold at all. However, the regular Benefit Brow Zings duo retails for $30 for 0.15oz (0.06oz wax and 0.09oz powder). The Brows-A-Go-Go Kit contains 0.11oz of this product (0.04oz of each brow powder and 0.03oz wax). The smokin' liner, which only comes in various Benefit kits, is 0.01oz. The Eye Bright is 0.03oz (a full size, at 0.05oz, retails for $20). The brow highlighter powder, which doesn't retail anywhere else, is 0.04oz.

Even if you exclude all of the products that do not have explicit values are excluded, you end up with a $22 value for the Browzings and $12 for the Eye Bright, putting you at a $34 value. The other products are indisputably worth the remaining $4.

However, we can't ignore the fact that the colors of the brow powder may or may not work for you. Although the lighter color looks completely fine on me, the darker color is unwearably dark. Thus, I would say that this kit is worth it if you think you will find value in the brow powders (preferably both of them) and if you were already interested in purchasing Eye Bright. If you can't get use out of both of these products, though, I am not sure that the quality is sufficient to justify the purchase otherwise.


  1. Hi,
    Hope you get this, I could not find an email address. Recently I had a seller on ebay sell me a counterfeit makeup item. I was looking for a discontinued item. They had stolen images from a beauty blogger of the real item to trick customers. After discovering this I decided to check the other listings. Sure enough, I found other listings with images from various beauty bloggers.
    They have used one of your images as one of theirs in their listing for Benefit Brows a Go Go. Here is the listing in question. I don't know if anything can be done about it, but thought you had the right to know. Of course, if the seller actually has permission to use your image please disregard my message.

    Have a good day,

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