|I'll just sit here in my Harry Potter costume and wait.|
1. "This product oxidizes to perfectly match your skin tone."
The only explanation I can come up with for this excuse is that people really want to justify why their favorite BB cream is totally going to work for literally every single person. Although this is a claim I frequently hear from consumers, companies do their best to promote this idea by advertising their product as a "universal shade" or as "self-adjusting". This can get very ridiculous very quickly, and you end up with what are essentially one-shade full-coverage foundations pretending that they can match all skin tones (I'm looking at you, Dr. Jart+. You know you're lying. We know you're lying. Just stop.) I can only assume that these companies are hoping that only medium-light skinned women who aren't looking very closely purchase their product.
If you are actually purchasing a BB cream, you should have the same expectations of color matching that you have with any tinted moisturizer or foundation. A mask-like face isn't any more haute if your makeup was imported from Asia.
2. "The whitening products are just about fixing hyperpigmentation. It doesn't actually lighten your skin. Furthermore, there are no racial implications of using a skin whitening product."
Skin whitening products inhibit melanin. That is how they work. Although my splotchy face would welcome a product that could selectively find all the awkwardly colored parts and permanently fix them, arbutin and hydroquinone are not capable of such action. They are not selective. They will lighten all of your skin, period. That is how skin whitening works.
3. "American BB creams are just tinted moisturizers with sunscreen, but Asian BB creams are something truly spectacular and amazing and will mysteriously fix all of your problems."
For reasons that I cannot figure out, people who cautiously and carefully investigate American beauty products claims start drooling out their ears when someone tells them that a product is Korean. The fact is that people in Asia do not have magic products that are missing in the west. You should be just as skeptical of extraordinary claims on Asian products as you are on Western products. Anything else is modern day orientalism.
Asian BB creams are more likely to have medium-to-full coverage, but, like all things, it is the individual product that makes the real difference. For example, my MAC BB cream (Western) has far more coverage than my Skinfood BB cream (Asian). Does that mean that the Skinfood version isn't a real BB cream? Of course not. They both qualify as BB creams. BB creams are not a special, exclusive club because, again, they are not magic.
4. "BB creams will fix your acne/wrinkles/scarring/pore size/excessive oil production/hideous boils/need to floss/hairiness/lack of being a centaur!"
|It's all in the BB cream.|
Furthermore, some of these claims are simply contradictory. For example, FDA regulations prohibit any single product from containing both SPF and acne-clearing ingredients. It's not because they have a weird desire for sub-par BB creams. Rather, it is because going out in the sun covered in acne products can fuck your skin up.
5. "It means you can use far fewer products and get the same result."
Combining too many functions into one single product creates sub-par results. Even though you almost certainly are aware of two-in-one shampoo and conditioners, you likely buy them separately because you know that they are more effective that way. BB creams do not have the lasting ability of a primer, the coverage of a foundation, or the hydrating properties of a moisturizer. They do them all, but not as well as the individual products.