This month, Julep released a "DD cream" as their monthly product, capitalizing on the trend of BB creams and CC creams. BB creams, which are, at their heart, tinted moisturizers with SPF, are hardly revolutionary. Not only have they existed since the 1960s, they really only constitute a very minor change on a common product (the addition of SPF). However, their explosion in popularity in the last few years has led many companies to seek ways to stand out in a newly competitive market.
Enter the CC creams. Singapore-based brand Rachel K. introduced the first CC cream in 2011. Since then, CC creams have been sneaking up in popularity, but they lack a consistent product message. I have heard it claimed that CC creams are supposed to have more coverage than a BB cream, but I have also heard it claims that they have less (the few CC creams I have tried have very, very little coverage). Because there is no coherent message about what a CC cream is and how it differs from a BB cream (because there is no true difference), they haven't achieved the same level of popularity. It seems that, in order to generate some buzz for their first foundation-esque product, Julep jumped the gun on this trend and released a "DD cream".
In addition to their DD cream, my Bombshell box contained two polishes and three surprisingly delicious saltwater taffies.
The DD cream itself, like the CC creams that came before it, fails to express any message about how it may be different from a BB cream. It had SPF 25, which is fine, although no reasonable person would apply enough foundation to get the full SPF protection. It has "two patented anti-aging ingredients", which is a claim that makes me roll my eyes more than a character played by Aubrey Plaza. (I am constantly annoyed at companies who acts as if a patent equates to medical evidence of efficacy.) Finally, "hibiscus and olive extracts keep skin hydrated". Although this is almost certainly true, it also makes the product one big grease machine.
The product comes in four colors: light, medium, medium-dark, and dark. Of course, I got the "light" color. Although I appreciate that Julep put the effort into making darker shades, as women of color have very few BB creams available to them, that doesn't make this orangey-yellow mess any closer to my actual skin color. Even when mixing it with a white foundation, the color was still off because my undertones are much, much more pink than this product is.
The coverage is comparable to any drugstore tinted moisturizer. It would absolutely require a concealer for anyone with even the faintest acne or acne scarring. If you take a piece of orange construction paper and a sharpie and randomly place a couple dozen dots all over it, that would be an approximation of how my skin looked after using this product. This is fine for people who don't have a lot to cover up, but not so great for those of us who have a lot more flaws.
In addition, this product is greasy to the point of feeling slimy on my face. I feel like I rubbed my skin on a plate of french fries. This might be fine for some people, but I am already a disgusting greaseball, and it is summer.
Finally, the product itself was not full. I feel pretty confident that there was less than an ounce of product in my container. I weighed it to check my suspicions and got 1.1oz as the weight, but that's with all the packaging.
In essence, this product embodies everything that is wrong with BB creams and their various spin offs:
- It is gimmicky. There is nothing accomplished by calling this product a DD cream unless you think your customers will jump on absolutely any bandwagon you put in front of them, even if it makes no sense at all. Even the name "dynamic do-all makeup" sounds terrible and is a huge stretch. (That said, I look forward to the Exquisiteness Enhancing Creams, Flashiness Founding Creams, and Glamor Goo that seems destined to come next. I'll just be sitting here giggling to myself.)
- It's poorly thought out. There is no way that Julep thinks that this is going to become anyone's makeup staple, or they wouldn't have based the whole premise around a gimmick. Thus, it's no surprise that they didn't bother making a product that won't melt off your face in the June heat.
- It makes claims it cannot fulfill. You won't get 25 SPF using this product because you would just need way too much of it. This product won't help fix your wrinkles. Like, I pinky promise.
- It's limited in color choice. Although this is better than the selections of BB creams offered by many companies, this is still trash to me because it's completely wrong for my skin.
- It's absurdly priced. $36? $36 for this totally untested product that you will never be able to see in person? Made by a NAIL POLISH COMPANY? Fuck no.
Luckily, my box contained things that Julep doesn't suck at, as well: nail polish. The colors in the Bombshell box were Raegan, a dark watermelon pink, and Payton, a kelly green. They are both super pretty colors, especially for summer, and they applied beautifully. Payton was opaque in two coats and Raegan was opaque in one (although I put on two for good measure).
Overall, I don't have very strong feelings about this particular box. I think that if Julep continues to move more into cosmetics, they need to stick to things like lipsticks and maybe blushes, as those would be much harder to screw up.
If I somehow managed to convince to join Julep through this totally snotty review, I would love if you decided to use my referral link here. You can get your first box free with the code "FREEBOX".