Eugene Rimmel, founder of what would become Rimmel London, was born in 1820 in France. His father, a perfumer, moved the family to London when an opportunity to manage a perfumery on Bond street opened up. Eugene helped around the perfumery. At the ripe old age of 14, Eugene decided to open his own perfumery, the House of Rimmel, where his cosmetic chemistry journey truly began. There, he developed scented pomades, mouthwashes, and the charmingly named "toilet vinegar", which was an aromatic product that supposedly had emollient and other moisturizing capacities.
I'm sure it was lovely, but a "fountain of toilet vinegar" sounds like something that I would pay NOT to have.
|This man is responsible for your luscious lashes.|
Beard beard beard beard.
Rimmel's business was remarkably successful. He was granted ten Royal Warrents from Europeans Heads of State, including Queen Victoria, who started purchasing Rimmel products in the early 1860s. Essentially, this was a celebrity endorsement. It allowed Rimmel to let everyone know, "HEY YOU GUYS, QUEEN VICTORIA USES MY STUFF."
In 1865, Eugene Rimmel published the Book of Perfume, which touched on the physiology of scent, the history of perfume and cosmetics, and methods of perfume creation. The entire book is available on archive.org here if you want to check it out for yourself. Watch for his, er, orgasmic descriptions of what it is to smell a perfume.