Saturday, December 7, 2013

How Much Cheaper are Men's Fragrances?

When I have window-shopped for perfumes online, I've noticed that fragrances marketed to men tend to be less pricey than their feminine counterparts. I was curious:
1. If this is a real trend and
2. If it is, how big the difference is.

I collected 128 data points off the full-price men's and women's fragrance sections from Sephora. When unisex fragrances appeared in my sample, they were included, so some fragrances appear in both lists. I consider a standard size bottle of perfume to be 1.7 fluid ounces, so, for all the following perfumes, the bottle that is closest to 1.7 fluid ounces was included.

This perfume is definitely not from Sephora. None of my perfumes are fancy.
I did not take into account the fact that women's perfumes tend to have more size options than men's perfumes. I also did not take into account the differences between eau de cologne, eau de toilette, and eau de parfum. The sample includes all fragrance concentrations. Thus, it's perfectly possible that women's fragrances contain a higher concentration of fragrance oils, which may justify or partially justify a higher price.

(I also want to add that I totally wear men's fragrances all the time and who a product is marketed towards should have no bearing on who can wear it. Wear any perfume you like, ladies and gentlemen. I refer to "men's fragrances" and "women's fragrances" merely for brevity, since "fragrances marketed towards men" is too cumbersome.)

Here's my sample:

Men's Fragrances 

Hugo Boss Hugo, $75 for 5 fl oz ($15 per fl oz)
Ralph Lauren Polo Sport, $50 for 2.5 fl oz ($20 per fl oz)
Burberry Classic for Men, $70 for 3.3 fl oz ($21.21 per fl oz)
Marc Jacobs Fragrance Men, $58 for 2.5 fl oz ($23.20 per fl oz)
Ralph Lauren Polo, $61 for 2.5 fl oz ($24.40 per fl oz) 
Ralph Lauren Polo Double Black, $61 for 2.5 fl oz ($24.40 per fl oz) 
Ralph Lauren Polo Black, $61 for 2.5 fl oz ($24.40 per fl oz) 
Ralph Lauren Polo Blue, $61 for 2.5 fl oz ($24.40 per fl oz)
Ralph Lauren Polo Red, $61 for 2.5 fl oz ($24.40 per fl oz)
Paco Ranne 1 Million Intense, $84 for 3.4 fl oz ($24.71 per fl oz)
John Varvatos Artisan, $64 for 2.5 fl oz ($25.60 per fl oz)
Calvin Klein CK One, $44 per 1.7 fl oz ($25.88 per fl oz)
Bvlgari Man, $59 for 2.0 fl oz ($29.50 per fl oz)
Lacoste Essential, $40 for 1.35 fl oz ($29.63 per fl oz)
Yves Saint Laurent L'Homme, $62 for 2 fl oz ($31 per fl oz)
Yves Saint Laurent La Nuit De L'Homme, $62 for 2 fl oz ($31 per fl oz)
Clean White Woods, $69 for 2.14 fl oz ($32.24 per fl oz)
Calvin Klein Eternity for Men $56 for 1.7 fl oz ($32.94 per fl oz)
Diesel Fuel for Life Pour Homme, $57 for 1.7 fl oz ($33.53 per fl oz)
Diesel Only the Brave, $57 for 1.7 fl oz ($33.53 per fl oz)
Versace Man Eau Fraiche, $57 for 1.7 fl oz ($33.53 per fl oz)
Carolina Herrera 212 Men, $58 for 1.7 fl oz ($34.12 per fl oz) 
Givenchy Play, $58 for 1.7 fl oz ($34.12 per fl oz)
Versace Pour Homme, $58 for 1.7 fl oz ($34.12 per fl oz) 
Blvgari AQVA Pour Homme, $59 for 1.7 fl oz ($34.71 per fl oz)
Blvgari Pour Homme, $59 for 1.7 fl oz ($34.71 per fl oz)
Dolce and Gabanna the One for Men, $59 for 1.7 fl oz ($34.71 per fl oz)
Givenchy Gentlemen Only, $59 for 1.7 fl oz ($34.71 per fl oz)
Gucci by Gucci Pour Homme, $59 for 1.7 fl oz ($34.71 per fl oz)
Paco Ranne 1 Million,  $59 for 1.7 fl oz ($34.71 per fl oz)
Montblanc Legend, $59 for 1.7 fl oz ($34.71 per fl oz)
Burberry Brit For Men, $60 for 1.7 fl oz ($35.29 per fl oz)
Burberry Brit Rhythm, $60 for 1.7 fl oz ($35.29 per fl oz)
Burberry Touch for Men, $60 for 1.7 fl oz ($35.29 per fl oz)
Dior Fahrenheit, $60 for 1.7 fl oz ($35.29 per fl oz)
Prada Amber Pour Homme, $60 for 1.7 fl oz ($35.29 per fl oz)
Issey Miyake L'Eau d'Issey Pour Homme, $49 for 1.35 fl oz ($36.30 per fl oz)
Giorgio Armani Acqua Di Gio Pour Homme, $62 for 1.7 fl oz ($36.47 per fl oz)
Giorgio Armani Armani Code, $62 for 1.7 fl oz (36.47 per fl oz)
Gucci Guilty Black, $62 for 1.7 fl oz (36.47 per fl oz)
Prada Luna Rossa, $62 for 1.7 fl oz ($36.47 fl oz) 
Versace Eros, $62 for 1.7 fl oz ($36.47 per fl oz)
Yves Saint Laurent L'Homme Intense, $75 for 2 fl oz ($37.50 per fl oz)
Acqua di Parma Blu Mediterraneo Mandorlo di Sicilia, $94 for 2.5 fl oz ($37.60 per fl oz)
Ermenegildo Zenga Uomo, $64 per 1.7 fl oz ($37.65 per fl oz)
Jean Paul Gautier Le Male, $49 for 1.3 fl oz ($37.69 per fl oz)
Fresh Cannabis Santal, $38 for 1 fl oz ($38 per fl oz)
Gucci Guilty Pour Homme, $62 for 1.6 fl oz ($38.75 per fl oz)
Gucci Made to Measure  $68 for 1.7 fl oz ($40 per fl oz)
Tom Ford for Men, $72 for 1.7 fl oz ($42.35 per fl oz)
Hanae Mori HiM, $74 for 1.7 fl oz ($43.53 per fl oz)
Dolce and Gabbana Light Blue Pour Homme, $59 for 1.3 fl oz ($45.38 per fl oz)
Bvlgari Eau Parfumee White Tea, $62 for 1.33 fl oz ($46.62 per fl oz)
Hermes Terre d'Hermes, $79 for 1.6 fl oz ($49.38 per fl oz)
Viktor and Rolf Spicebomb, $85 for 1.7 fl oz ($50 per fl oz)
Acqua di Parma Colonia Intensa Oud, $180 for 3.4 fl oz ($52.94 per fl oz)
Tom Ford Gray Vetiver, $90 for 1.7 fl oz ($52.94 per fl oz)
Tom Ford Noir, $90 for 1.7 fl oz ($52.94 per fl oz)
Acqua di Parma Colonia, $91 per 1.7 fl oz ($53.53 per fl oz)
Hermes Un Jardin Sur le Toit, $92 for 1.6 fl oz ($57.50 per fl oz)
Hermes Voyage d'Hermes Eau de Toilette, $92 for 1.2 fl oz ($76.67 per fl oz)
Atelier Cologne Orange Sanguine Cologne Absolue, $80 for 1.0 fl oz ($80 per fl oz)
Atelier Cologne Vanille Insensee Cologne Absolue, $80 for 1.0 fl oz ($80 per fl oz)
Hermes Voyage d'Hermes Pure Perfume, $99 for 1.2 fl oz ($82.50 per fl oz)

Mean Price-Per-Fluid-Ounce: $38.11 per fluid ounce
Standard Deviation: $13.93

Women's Fragrances

D&G L'Imperatrice, $69 for 3.3 fl oz ($20.91 per fl oz)
Philosophy Amazing Grace, $44 for 2.0 fl oz ($22 per fl oz) 
Philosophy Pure Grace, $44 for 2.0 fl oz ($22 per fl oz) 
Clinique Happy, $48 for 1.7 fl oz ($28.24 per fl oz) 
Katy Perry Killer Queen, $49 for 1.7 fl oz ($28.82 per fl oz)
Justin Bieber the Key, $49.50 for 1.7 fl oz ($29.12 per fl oz)
One Direction Our Moment, $49.50 for 1.7 fl oz ($29.12 per fl oz)
Clean Skin, $69 for 2.14 fl oz ($32.24 per fl oz)  
Clean Warm Cotton, $69 for 2.14 fl oz ($32.24 per fl oz) 
Clean White Woods, $69 for 2.14 fl oz ($32.24 per fl oz)
Daisy Eau So Fresh, $85 for 2.5 fl oz ($34 per fl oz) 
Ariel Kiss the Girl Eau de Parfum, $58 for 1.7 fl oz ($34.12 per fl oz)  
Kat Von D Saint, $58 for 1.7 fl oz ($34.12 per fl oz) 
Kat Von D Sinner, $58 for 1.7 fl oz ($34.12 per fl oz) 
LAVANILLA Pure Vanilla, $58 for 1.7 fl oz ($34.12 per fl oz) 
LAVANILLA Vanilla Grapefruit, $58 for 1.7 fl oz ($34.12 per fl oz) 

Jimmy Choo Jimmy Choo, $75 for 2.0 fl oz ($37.50 per fl oz)
Coach Poppy, $65 for 1.7 fl oz ($38.24 per fl oz)
Giorgio Armani Acqua Di Gioia, $65 for 1.7 fl oz ($38.24 per fl oz)
Giorgio Armani Code Pour Femme, $65 for 1.7 fl oz ($38.24 per fl oz)
Ralph Lauren Romance, $65 for 1.7 fl oz ($38.24 per fl oz)
DKNY Be Delicious $68 for 1.7 fl oz, ($40 per fl oz)
Hanae Mori Butterfly Eau de Toilette, $68 for 1.7 fl oz, ($40 per fl oz)
Dolce and Gabbana Light Blue, $69 for 1.7 fl oz ($40.59 per fl oz)
Givenchy Hot Couture, $69 for 1.7 fl oz ($40.59 per fl oz)  
Givenchy Very Irresistible, $69 for 1.7 fl oz ($40.59 per fl oz) 
Versace Bright Crystal, $69 for 1.7 fl oz ($40.59 per fl oz)
Boyfriend Boyfriend, $65 for 1.6 fl oz ($40.63 per fl oz)
Juicy Couture Viva La Juicy, $70 for 1.7 fl oz ($41.18 per fl oz)
Juicy Couture Viva La Juicy Noir, $70 for 1.7 fl oz ($41.18 per fl oz)
Bobbi Brown Beach Fragarence, $70 for 1.7 fl oz ($41.18 per fl oz)
Marc Jacobs Daisy, $70 for 1.7 fl oz ($41.18 per fl oz)
Marc Jacobs Dot, $72 for 1.7 fl oz ($42.35 per fl oz)
Marc Jacobs Honey, $72 for 1.7 fl oz ($42.35 per fl oz)
Dior Hypnotic Poison, $75 for 1.7 fl oz ($44.12 per fl oz)
Dior Miss Dior, $75 for 1.7 fl oz ($44.12 per fl oz) 
Lancome Tresor, $75 for 1.7 fl oz ($44.12 per fl oz)
Marc Jacobs Fragrance Perfume, $76 for 1.7 fl oz ($44.71 per fl oz)
Issey Miyake L'Eau d'Issey, $72 for 1.6 fl oz ($45 per fl oz)
Stella McCartney Stella, $72 for 1.6 fl oz ($45 per fl oz)
Chloe See by Chloe, $78 for 1.7 per fl oz ($45.88 per fl oz)
Lancome La Vie Est Belle, $78 for 1.7 per fl oz ($45.88 per fl oz)
Gucci Guilty, $75 for 1.6 fl oz ($46.88 per fl oz)
Narcisso Rodriguez For Her, $77 for 1.6 fl oz ($48.13 per fl oz)
Michael Kors Michael Kors, $82 for 1.7 fl oz ($48.24 per fl oz)
Dior Addict, $82 for 1.7 fl oz ($48.24 per ounce)
Donna Karan Cashmere Mist, $82 for 1.7 fl oz ($48.24 per fl oz)
Prada Candy, $82 for 1.7 fl oz ($48.24 per fl oz)
Blvgari Omnia Crystalline, $64 for 1.3 fl oz ($49.23 per fl oz)
Marchesa Parfum D'Extase, $85 for 1.7 fl oz ($50 per fl oz)
Gucci Eau de Parfum II, $85 for 1.7 fl oz ($50 per fl oz)
Dolce and Gabbana the One, $82 for 1.6 fl oz ($51.25 per fl oz)
Dolce and Gabbana Pour Femme, $82 for 1.6 fl oz ($51.25 per fl oz)
Dior J'Adore Eau de Parfum, $90 for 1.7 fl oz ($52.94 per fl oz)
Dior Miss Dior, $90 for 1.7 fl oz ($52.94 per fl oz)
Gucci Guilty Intense, $87 for 1.6 fl oz ($54.38 per fl oz)
Chloe Eau de Parfum, $95 for 1.7 fl oz ($55.88 per fl oz)
Hanae Mori Butterfly Eau de Parfum, $95 for 1.7 fl oz ($55.88 per fl oz)
Dolce and Gabbana Pour Femme Intense, $93 for 1.6 fl oz ($58.13 per fl oz)
Balanciaga Florabotanica, $100 for 1.7 fl oz ($58.82 per fl oz)
Thierry Mugler Alien, $119 for 2 fl oz ($59.50 per fl oz)
Hermes Eau des Merveilles, $100 for 1.6 fl oz ($62.50 per fl oz)
Tom Ford Black Orchid, $110 for 1.7 fl oz ($64.71 per fl oz)
Viktor and Rolf Flowerbomb, $115 per 1.7 fl oz ($67.64 per fl oz)
Thierry Mugler Angel, $119 for 1.7 fl oz ($70 per fl oz)
Atelier Cologne Orange Sanguine Cologne Absolue, $80 for 1.0 fl oz ($80 per fl oz)

Mean Price-Per-Fluid-Ounce: $43.85 per fluid ounce
Standard Deviation: $11.56

So, to reiterate, lady-oriented perfumes are coming in at an average of $43.85 per fluid ounce and dudely perfumes at $38.11 per fluid ounce. An average-priced woman's perfume that is a standard 1.7 fluid ounces would cost $74.55. The male counterpart would cost $64.79.

The difference between these two samples is statistically significant, t(126)=2.5419, p=0.01. As it turns out, women's fragrances really do cost more, ounce-per-ounce.

11 comments:

  1. Not really related but what lipstick are you wearing in the first picture? It looks gorgeous on you.

    http://mattekat.blogspot.ca/

    ReplyDelete
  2. Out of curiosity, what does it look like if you remove the unisex data points? There don't seem to be a lot of them, but I'm kind of curious if they're more or less expensive on the whole.

    ReplyDelete
    Replies
    1. It looks like the only ones that came up in both lists were one by Atelier (more expensive than average) and one by Clean (less expensive).

      Delete
  3. I love this post - you had a question, now you have the answer. I really appreciate that you discuss what you didn't take into account & also that you include whether the difference is statistically significant!

    ReplyDelete
    Replies
    1. My methods are always flawed, but I try to let you know!

      Delete
  4. Stuff like this is why I love your blog - so much math! Did you compare if fragrances that have both men's and women's versions had higher prices for women? I looked quickly and the Givenchy fragrances had higher prices for women, but I didn't look at any others.

    Thanks for all the great analysis!

    ReplyDelete
    Replies
    1. I haven't checked, but I suspect that they are.

      Delete
  5. Eau de cologne has between 1/3 and 1/15 of the concentration of perfume. That seems like a massively significant difference to me. Statistically significant, even.

    ReplyDelete
    Replies
    1. I'm making no claims as to the justifiability of the difference! Just showing that there is one. It is perfectly likely that women's fragrances cost more because they are more expensive to make.

      Delete
  6. To increase your personality it is must to apply a cologne. There are various types of cologne for every season.

    ReplyDelete

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