According to Sephora, the Foiled Love lipsticks supposedly "[make] your lips look like they're gift-wrapped in colored metallic foil." Based on this shade, I'd probably call this an exaggeration, but they do leave a nice metallic sheen on your lips. (I think of foil as being REALLY FUCKING SHINY. We're not talking about the dull side of the aluminum foil, right?)
F.T.W. is a purple-leaning cranberry color. It's not as pigmented as you might hope with a single swatch of color, meaning that you have to make a couple of passes to be able to shout out "BAM!" Emeril Lagasse-style. You can definitely get there with a little effort, though!
|Three swipes of color.|
Thanks to the dryer texture, FTW does just fine on my "four hours and meal" test, although some of the frosty, metallic glitz is gone four hours in. You're left with only the color.
Here's how FTW looks when applied:
And here is how it looks four hours and a meal later:
Overall, I like this product a lot. The packaging is great, the color is great, and the product quality is good.
The Kat Von D Foiled Love lipsticks retail for $19.00 for 0.11oz, or $172.73 per ounce. This is slightly more than MAC lipsticks, which, at $15 for 0.1 oz, come in at $150 per ounce.