The corollary of this, though, is that, occasionally, you might stumble upon a cheap foundation holy grail. There's nothing wrong with drugstore foundations, it's just that people who are uncommon foundation shades who want to be able to cake the shit out of their faces with foundation can't find the right product. (If you're a moderately tan white person who is neutral toned and likes medium coverage foundation, I can only assume you have so many choices that it's silly.)
For me, Wet'n'Wild Coverall Cream Foundation in 815 Fair is that drugstore "Oh My God, I Can't Even Believe Such A Fabulous Product Exists in This Price Range" foundation.
I picked this up on a total whim. My thought process was essentially, "Wet'n'Wild is a brand I like and this color looks like it might not be atrocious on me."
The packaging isn't anything special, but, at $3.99, if you're expecting elaborate and beautiful packaging, you just don't have realistic expectations. It comes in a little squeezy tube, which is a really good option because it allows you to keep your makeup sanitary. Observe that they did this at a $3.99 pricepoint. Take note, Estee Lauder and your fucking glass jars without a pump.
The product is essentially perfect in terms of a color match on me. It's neutral-leaning-cool in tone and it's the perfect shade of pale. Unfortunately, it looks like one color up is dramatically darker, so it's definitely luck that it matches me so well. It also doesn't go very dark, so it's not going to be helpful in that direction. Additionally, it doesn't get any paler than my skintone, so if you think you are lighter than I am, you still probably want to skip this one.
The coverage is described on the package as "medium-to-full coverage". I think that description is apt. If you don't take any steps to build up the foundation, you're going to get medium coverage. But I had no problems layering that shit on until my acne and scarring were totally obscured. In a lot of situations, that's actually going to be better than a foundation like Kat Von D or Estee Lauder Double Wear (review pending on that latter one, I know), where you apply it to your face and immediately it is full-as-fuck coverage. To me, building up coverage on the areas where you need it is less work that trying to bring life into an overly concealed face via contouring, blush, satin finishing powders, and all that jazz.
This has become my go-to "I'm running late for work" foundation because it's such a no-brainer without sacrificing any coverage.
I traditionally haven't done face-pictures for foundations, but I'm going to try to be better about including those. Y'all have all already seen my scarred-up face, so there's no harm in showing it again.
I debated whether I should show the BEST that I can make the foundation look (meaning that I use fancy primers, extra concealer, and a finishing powder), or whether I should just show what it looks like when I put the foundation on my bare face. I opted for the latter on this review, but if you have strong feelings either way, you may want to chime in.
Here's my face with nothing on it:
|The coloring is wonky on this picture, sorry.|
I like this foundation a lot, and I say that as someone who owns really fucking fancy foundations. I would strongly recommend you give it a try if you think you might have a good color match. And, if you don't, Wet'n'Wild's Coverall foundation is a mere $3.99 for an ounce of product, putting it, of course, at $3.99 per ounce.