Monday, March 10, 2014

How Many Eyeshadow Applications Are In a Palette?

I have had a couple of requests for a "How Many Eyeshadow Applications Are In a Palette?" post! My handy dandy scale is happy to oblige. As always, I figured it out by weighing out my eyeshadow before and after application and then mathing it the fuck up.

Of course, there are a gazillion caveats to my findings. It's only me, blah blah, I only used one eyeshadow palette, blah, maybe you use a different amount of eyeshadow than I do, blah blah blah.

There are a couple of things that I want to draw specific attention to, however. I used my Coastal Scents Thrill Ride eyeshadow sample (because it is small and fits on my scale). This little quad actually has really nice pigmentation. I also used my beloved MAC 239, 219, and 217 as brushes. They are damn good brushes. It would not surprise me at all if using lower quality brushes and shadows resulted in using more eyeshadow per application. I don't have the data right now (perhaps it is something I will investigate in the future), but I would strongly caution you against generalizing my results to that terrible ELF palette you bought on sale for a dollar.

Another thing that needs to be considered: you aren't going to use an entire palette. Let's be real. You're going to hit pan on your three favorite shades and you're gonna be done. Or, maybe you are a super frugal lady and you'll do better. Still, at some point, you're only going to have two colors left and they're not going to go together because of course. It's the Murphy's Law of makeup. This is interesting as a thought experiment, but I wouldn't count on wanting every last billow of eyeshadow dust that your palette contains, especially when the majority of the colors are long gone.

I always do measuring stuff at night, so you guys always get dark, sinister-looking pictures of my scale!
Here are the masses of my eyeshadow application (with brushes cleaned between each use):

0.016g
0.021g
0.023g
0.019g
0.024g
Mean: 0.020g per application (equivalent to 0.000705oz).

This teeny weeny palette is 0.07oz, so, at this rate, it would be used up in a surprisingly high 99 uses.

What about some more standard size palettes?

One of Urban Decay's Naked Palettes contains 0.71oz.
This is approximately 1007 applications.
At $52 for the palette, each application uses about $0.05 worth of eyeshadow.

One of the Stila In the - Palettes contains 0.49oz.
This is approximately 695 applications.
At $39 for the palette, each application uses about $0.06 worth of eyeshadow.

One of the Kat Von D True Romance Palettes contains 0.4oz.
This is approximately 567 applications.
At $36 for the palette, each application uses about $0.06 worth of eyeshadow.

The LORAC Pro Palette contains 0.32oz.
This is approximately 453 applications.
At $42 for the palette, each application uses about $0.09 worth of eyeshadow.

One of the BareMinerals READY 4.0 palettes contains 0.17oz.
This is approximately 241 applications.
At $30 for the palette, each application uses about $0.12 worth of eyeshadow.

25 comments:

  1. I just want to say, I greatly appreciate you giving me new justifications for buying make up. At $.06 per use, how can I NOT buy new ones??

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    1. You and I are on the same page.

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    2. This is definitely the more enable-y way to view the post, haha. I thought more along the lines of, "Fuck, I'm never going to run out of eyeshadow, am I...?"

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  2. Well, thanks for letting me know that I have probably enough eye shadow to last me the rest of my life... And I'm still going to buy more. :D (And I really love your calculation posts.)

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    1. "How Much Makeup Do I Need To Last The Rest Of My Life" is definitely a post that will be coming up at some point. ;)

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  3. I have over a dozen ELF palettes and only one of them is terrible!

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    1. Ha! That's good! I have never actually tried ELF eyeshadow, but I don't have good luck with the brand overall.

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  4. This makes me feel WAY less guilty about "wasting" eyeshadows on trial runs.

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    1. Definitely don't feel guilty about that! Practice makes perfect!

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  5. Scientific scales are fucking awesome. I would definitely love to see the expanded version of this post comparing high-end versus bargain brushes, as well as eyeshadows with excellent pigmentation vs crap pigmentation. Your hypotheses sound spot on but I want to see how much of a difference there actually is (could be something astounding!).

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    Replies
    1. Also how much loose shadow/pigment by weight!

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    2. I will definitely do these in the future!

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  6. Hmmm, so in the case of The Naked palette, where each pan is the same size, you have about 84 applications per pan (1007/12). This is actually a little distressing, as I thought that there would be a lot more. even if it's a crease shade vs an all over shade, you probably only get about 100 applications. So that means that my eye shadow collection will only last 1,000,000,0000,000 years instead the 2,000,000,0000,000 I estimated.

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    1. ROFL - this was exactly what I was thinking! :-D And my eyeshadow collection isn't even very large, from what I can gather.

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    2. Note that this is full-eye applications! So that's only true if you are using that shadow as a highlight, lid color AND crease color, all at the same time!

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  7. Just out of curiosity, does one application mean a full eyeshadow look (highlight, lid color, crease) or just one color?

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    1. Three colors: highlight, lid, and crease!

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  8. Thank you for doing the math! So cool :)

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    1. Of course! Thank you for reading!

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  9. Love this! I too have enough eyeshadow to last the rest of my life. Eyeshadow is such a bargain! YAY! (I never use up anything - I just pitch it when I get tired of looking at it or a cuter child comes along.)

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    1. I don't even think I've ever hit pan on an eyeshadow...

      I have a lot of eyeshadow.

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  10. This is one great analysis.. Wonder why companies don't go for mini versions of products? I mean, that will make them easier on pocket and I will feel less guilty of throwing out half or quarter used stuff!!!

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  11. Really like this! I too have enough eye shadow to last the relax of my lifestyle. Eyeshadow is such a bargain! YAY! (I never use up anything - I just message it when I get fed up with looking at it or a sweeter kid comes along.)lovely colors...and excellent pigments... Thanks for sharingEye shadow

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  12. This was such a great post! I'm going to go on a pan that palette journey and rust is good info! Love this site, new follower!

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  13. Are you sure about the grams and oz? I have a sephora eyeshadow palette 72x0.014oz.

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