I think this was a really smart marketing decision for a few reasons:
- Firstly, it draws attention to the fact that Revlon is a company with some pretty decent history. This collection makes me want to give Revlon a pat on the back and say, "You were founded in the middle of the Great fucking Depression. Good job on still existing."
- Secondly, it cultivates a vintage appeal. "This isn't just a regular peach", a customer might say. "This is a peach from the 19-fucking-50s. Look at my face and tell me that this isn't glamour."
- Thirdly, although the original release dates on these lip products are pretty old, a lot of them were discontinued more recently. That means that many Revlon-lovers may actually remember owning these products. That means, for many, they have a nostalgia appeal, as well.
- Finally, the Super Lustrous lipsticks are, in general, really well formulated products. People drawn in on the well-designed gimmick are going to think, "Damn, Revlon makes a pretty decent lipstick!"
I bought all five of these suckers. So, of course, I'm here with a review.
It's worth noting that the drugstore display is bizarrely tiny-- allowing for only two lipsticks per shade. (I didn't snap a shot of it, but Nouveau Cheap has a photo here.) To me, this is kind of a baffling choice, since they will almost certainly end up with unstocked lipsticks at some point, and any impulse buyers will end up impulse-buying something that's actually on display.
(I did manage to get my hands on all five of the re-releases, though, so maybe I just don't know what I'm talking about.)
I have had really good luck with all of the Revlon Super Lustrous lipsticks I have tried in the past (and, indeed, I have a few others that were released 'way back when', including Cherries in the Snow, which came out in 1953 and Fire & Ice, which came out in 1952). Usually, my complaint is that the packaging on Revlon lipsticks looks really dated. Here, though, I feel like it doesn't matter. If you're marketing a product as "vintage", you can get away with old-fashioned packaging.
The collection contains Icy Violet (released 1946), Snow Peach (released 1956), Fifth Ave Red (released 1958), Jungle Peach (released 1963), and Sandstorm (released 1999).
All of them swatch nicely, although Icy Violet and Sandstorm are more sheer and shimmery than the other three, which are creams.
|From left to right: Icy Violet, Snow Peach, Fifth Ave Red, Jungle Peach, Sandstorm.|
Color: Icy Violet
Introduced: 1946 (Under the name Ultraviolet)
Also That Year: Truman's Proclamation 2714 formally ends WWII; Juan Perón is elected president of Argentina; Ho Chi Minh leads the Viet Minh against the French occupiers in the First Indochina war; ENIAC, the first general-purpose computer, is released; Trials against Japanese WWII war criminals (including those responsible for both the attack on Pearl Harbor and the Rape of Nanking, as well as the Japanese ambassador to Nazi Germany), begin in Tokyo; The Nuremberg trials occur; An unsuccessful prison break led to the Battle of Alcatraz; Louis Réard and Jacques Heim introduce the bikini in Paris; Quebec allows women's suffrage; George W. Bush is born.
|Revlon Icy Violet Lip Swatch|
Color: Snow Peach
Also That Year: The country of Sudan gains independence from the UK and from Egypt, and Morocco gains independence from France; 'Heartbreak Hotel' by Elvis Presley tops the billboard the charts, putting Elvis on the proverbial map; Norma Jean Mortenson legally changes her name to Marilyn Monroe; Videotape is first used; England opens the first commercial nuclear power plant; The Suez crisis occurs in Sinai.
|Revlon Snow Peach Lip Swatch|
Color: Fifth Avenue Red
Also That Year: The United Arab Republic is formed; The word "aerospace is coined; The "peace" symbol is designed; Pizza Hut is founded; The Alaska Statehood Act is signed (Although Alaska wouldn't become an official state until January 1959); The Beatles (known at this time as the Quarrymen) record their first album; NASA is created; Lolita by Vladimir Nabokov is released in the Americas; Female genital cutting becomes illegal in the United States; Instant noodles are sold for the first time.
|Revlon Fifth Ave Red Lip Swatch|
Color: Jungle Peach
Also That Year: The Viet Cong win their first major victory in the Vietnam War; Newly elected Alabama governor George C. Wallace declares, "Segregation now, segregation tomorrow, segregation forever!"; The JFK administration makes it illegal for US citizens to travel to Cuba; Sylvia Plath commits suicide; The Feminine Mystique by Betty Friedan is published; The Beatles release their first album; The soap opera General Hospital debuts; Martin Luther King Jr. gives his I Have a Dream speech at the March on Washington; Valentina Tereshkova becomes the first woman in space; Five digit zip codes are introduced in the United States; The first geostationary satellite is launched; The 16th Street Baptist Church Bombing kills four young girls and wounds 22 more; Malcolm X delivers his Message to the Grass Roots speech; JFK is assassinated; The smiley face symbol is invented by artist Harvey Ball.
|Revlon Jungle Peach Lip Swatch|
Also That Year: The euro is established as a currency; Bill Clinton is acquitted in impeachment proceedings; Bill Gates' net worth exceeds $100 billion; The Columbine massacre occurs; SpongeBob SquarePants premieres; Star Wars Episode I is released; The fraudulent "Archaeoraptor" fossil is displayed; The Cambodian Khmer Rouge is formally dissolved; People freak out about Y2K.
My thoughts: This was the color that I was most worried about, but it totally blew me away with its awesome factor. This is another sheer-er lipstick, which means that you don't have to go all "HELLO MY NAME IS ROBYN AND I HAVE BROWN LIPS" if you don't want to. The color is more of bronze with a reddish undertone. A single swipe gives your lips a bronze glow. Heavier application adds more oomf. Don't get me wrong; This lipstick is as late-90s as hell... But I like it.
|Revlon Sandstorm Lip Swatch|
Here's Fifth Ave Red When Applied:
And here it is, four hours and a meal later:
Overall, it looks pretty good. You can see that the inside of my bottom lip started to dry out, leaving it a little cakey. None of these lipsticks are longevity-queens, though. Icy Violet and Sandstorm fade pretty evenly throughout the day, whereas the three cream lipsticks are more likely to eventually dry to a matte and get a little less cute. Nothing tragic, but definitely something to watch out for.
The Revlon Super Lustrous Lipsticks retail for $7.99 for 0.15 oz, putting them at $53.27 per ounce.