Thursday, May 29, 2014

Review: Butter London Wink Colored Mascara in Inky Six

Eyelashes are one of the last frontiers of color. Since they are normally relegated to blacks and browns, a well-pigmented colored mascara can be a bitch to find.

Although Butter London is a brand best known for it's nail polish, they've recently stumbled into the makeup market, producing everything from pencil eyeliner to cream blush. Most intriguing, though, is their vibrantly colored line of mascaras.



As you all already know, I am a packaging fanatic, so I need to give kudos to the brilliant interior on the cardboard casing. The raven wearing a crown looks like he fell right out of a nursery rhyme.


The mascara comes in six colors, ranging from the snooze-worthy (brown and black) to the downright inspired (lime green, violet, and pink). Unfortunately, at $20 a pop, I couldn't justify buying more than one color of a product that quickly goes bad. The lime green shade, Jaded Jack, definitely called my name. However, I settled on Inky Six, a palatinate blue with an almost iridescent sheen, since blue is a color that's pretty easy to pull off on the daily.



It doesn't take more than a casual glance at the brush, however, to spot the Wink mascara's fatal flaw. The wand is so covered in gunk that it looks like the toilet bowl brush of a smurf with food poisoning.


Mascara goo easily clogs up the opening. I keep feeling like I need to shove the mascara back into the tube… as if it is escaping.


In general, this mascara would have benefited from a much tighter stopper. If you applied this mascara in a rush, you would have one giant, vibrantly colored eyelash.


It would be vibrantly colored, though. This wasn't a halfassed blue mascara attempt by Butter London, where it looks blue in the tube and off-black on your face. The rich, cobalt color is opaque and exciting.


For that reason, I might be willing to forgive the gunkiness that sticks all over my brush, at least for now. This is definitely the most vivid colored mascara I have used, even if applying it happens to be like rubbing greek yogurt on my eyes with a toothbrush. If I could figure out how to use a $1 tube of what may as well have been finger paint as mascara in middle school, the adult, makeup-savy version of myself can make this vibrant blue look half-decent, especially since there isn't a clear alternative available.

I'm hoping that colored lashes continue to gain mainstream momentum, and companies have to get their shit together to produce top-notch colored mascaras. For now, I'll take the blue where I can get it.

Here's how Butter London's Inky Six looks on my face:


Come closer…


The Butter London Wink Mascaras retail for $20 for 0.32oz, or $62.50 per ounce.

24 comments:

  1. That looks amazing! I may need to splurge on this at some point when I start getting paychecks. Are you aware of any scientific/chemical based reason colored mascaras are hard to find, or is it just laziness/momentum on the part of make up manufactures?

    ReplyDelete
    Replies
    1. I think it's partly trends and partly that they don't sell as well. I used to have cobalt blue mascara in the 1980s, and while I didn't know much about makeup then, I don't recall it being harder to apply than the boring colors. And I also have the product reviewed above and agree it is a bit of a pain. It's the same reason EVERYONE has a black eyeliner (I hate black eyeliner on me) and few people have a lime green one.

      Delete
    2. Apparently blue mascra is the new buzz - Loreal has several, and they're less than half the price of the Butter London ones and less gooey/clumpy. They're not perfect, but they're worth the price tag, I think.

      Delete
  2. My passion for non-black mascara has spurred my first comment on here: I use "Sephora Full Action Extreme Effect Mascara" in purple. At first I was disappointed that it wasn't more purple, but I now wear it to the office everyday and no one notices, then as soon as someone sees me outside they freak out over my purple eyelashes. It is fun! I feel counter cultural in a lame way. It's not my absolute favorite formula, but it looks better than the Butter and it is a few bucks less.

    ReplyDelete
  3. It's pretty vibrant, I love it!

    ReplyDelete
  4. Whoa, that looks so good on you. I haven't seen any colored mascara as vibrant as that.

    ReplyDelete
  5. The struggle is real, I've been looking for someone to custom make me a shimmering, iridescent green gold mascara. Crossing my fingers that colored mascara just blows up in the mainstream market one of these days.

    ReplyDelete
    Replies
    1. But then we won't be as cool and unique! ;)

      Delete
  6. Just added Inky Six and Indigo Punk to my Ulta cart!!! Woooot

    ReplyDelete
  7. I love the colored mascara and totally want to look into it.

    On another route I'd like a suggest a scientific fact or fiction post for you about the clarisonic and especially the 'purge' stage where supposedly it's cleaning your skin 'so well' that your skin freaks out. I keep seeing people claim it's real or dismiss it as malarky but no one seems to want to EXPLAIN their reasoning behind it

    ReplyDelete
    Replies
    1. I would love a post on this, too! I've always been suspicious of the Clarisonic. I'm sure it's a great product for some people, but it seems to be shrouded in a lot of mumbo-jumbo about "toxins" and "impurities," and it seems too expensive for what it actually does.

      Delete
    2. I'll add a third here! I've never been motivated to try anything of the kind, as it seems like an unnecessarily harsh way to clean/exfoliate your skin. To be fair, I have dry, eczema prone skin, so my epidermal fortitude is probably not equal to such an instrument anyway. Call me old fashioned, but the best way to get rid of toxins and impurities (vague as those terms are) from the body and plump up your skin is to drink plenty of clean water, and trust in your liver/kidneys. They've been doing the job since long before you thought about things like Clarisonics after all! :-)

      Delete
  8. I'll admit I am bit traditional with my lash color but this is probably one of the most pigmented non-black/brown mascaras I've seen!

    http://beautystatute.blogspot.com/

    ReplyDelete
  9. One of my recent Birchbox purchases was a vibrant purple Sumita mascara - only $5! I can't wait to try it. I may get out of my color cofort zone and try the sky blue or jade green...

    ReplyDelete
    Replies
    1. I just got that too--it's not an in-your-face purple, but I think it shows up better than the Hard Candy brand purples I tried.

      I think the brush is kind of weird though--the product looks like its mostly sticking to the center post instead of the bristles, but it seems to apply OK. It did make my lashes clump together some, but I was also doing a quick and dirty job of it.

      Delete
  10. Oo, I saw these the last time I was at Ulta and nearly brought the yellow one home with me, but wasn't sure if it was worth it or not! I love the pigmentation on this!

    ReplyDelete
  11. This is pretty pigmented for a coloured mascara! x

    http://celineavenue.blogspot.com

    ReplyDelete
  12. Back in the dark ages of my mid twenties (like 2008-09), I worked for Hot Topic and we had a collection of Volturi makeup in anticipation of the Twilight movies, and one of the items was a blue mascara that I swear to god was EXACTLY THE SAME -the packaging even looks identical, aside from the branding. I might still have the tube I bought somewhere in my make up box of death aka I'll-use-this-someday-so-I-shouldn't-throw-it-out-except-I-never-will.

    I found an old Temptalia post with the preview, but I can't find any swatches: http://www.temptalia.com/twilight-beauty-luna-twilight-and-volturi-twilight

    ReplyDelete
  13. Maybelline Great Lash used to make a Royal Blue that was this vibrant -- in fact, it looks like you can still get it at least online. I was never wild about the formula, but 2-3 coats of this blue looked just like your photo on my dark brunette lashes, so it's gotta be pretty darn vibrant. I wonder if it's the same now as it was in the 1990s when I actually last wore it?

    ReplyDelete
  14. I just picked up a Milani mascara in "bella blue" that looks similar to this color. Advantage: $4. Disadvantage: the wand is easily the weirdest mascara wand I've ever seen, it barely has bristles at all. It looks like one of those weird spikey cucumber melons.

    ReplyDelete
  15. I love colored mascaras, and the search for good ones is indeed frustrating. I will recommend 3, however: the Diorshow mascara line has a very cobalt-y blue which I love, and the mascara itself, while expensive, is really nice. Chanel's summer line this year includes both a purple and an orange mascara. I just bought the orange -- it's rather awesome, actually. Again, expensive, but nice formula, and the orange really does show up. Finally, this spring MAC had colored versions of the False Lashes mascara. I have purple -- it's rather subtle, but I actually have come to love it as a lighter alternative to black mascara. You can only see the purple in direct daylight.

    ReplyDelete
  16. Have you tried NYX's blue mascara? So pretty, great pigmentation. Cheaper!

    ReplyDelete
  17. Very interesting blog, looking forward to more wonderful! Wholesale Clarisonic

    ReplyDelete
  18. In this way awful credit obligation union advance helps such individuals to escape their money related chaos. In a best obligation union program, you can put all you're remarkable credits and obligations under one head. It resembles taking an expansive credit from a solitary element called obligation combination organization to settle the duty that you owe to different banks. cash advance

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...