Eyelashes are one of the last frontiers of color. Since they are normally relegated to blacks and browns, a well-pigmented colored mascara can be a bitch to find.
Although Butter London is a brand best known for it's nail polish, they've recently stumbled into the makeup market, producing everything from pencil eyeliner to cream blush. Most intriguing, though, is their vibrantly colored line of mascaras.
As you all already know, I am a packaging fanatic, so I need to give kudos to the brilliant interior on the cardboard casing. The raven wearing a crown looks like he fell right out of a nursery rhyme.
The mascara comes in six colors, ranging from the snooze-worthy (brown and black) to the downright inspired (lime green, violet, and pink). Unfortunately, at $20 a pop, I couldn't justify buying more than one color of a product that quickly goes bad. The lime green shade, Jaded Jack, definitely called my name. However, I settled on Inky Six, a palatinate blue with an almost iridescent sheen, since blue is a color that's pretty easy to pull off on the daily.
It doesn't take more than a casual glance at the brush, however, to spot the Wink mascara's fatal flaw. The wand is so covered in gunk that it looks like the toilet bowl brush of a smurf with food poisoning.
Mascara goo easily clogs up the opening. I keep feeling like I need to shove the mascara back into the tube… as if it is escaping.
In general, this mascara would have benefited from a much tighter stopper. If you applied this mascara in a rush, you would have one giant, vibrantly colored eyelash.
It would be vibrantly colored, though. This wasn't a halfassed blue mascara attempt by Butter London, where it looks blue in the tube and off-black on your face. The rich, cobalt color is opaque and exciting.
For that reason, I might be willing to forgive the gunkiness that sticks all over my brush, at least for now. This is definitely the most vivid colored mascara I have used, even if applying it happens to be like rubbing greek yogurt on my eyes with a toothbrush. If I could figure out how to use a $1 tube of what may as well have been finger paint as mascara in middle school, the adult, makeup-savy version of myself can make this vibrant blue look half-decent, especially since there isn't a clear alternative available.
I'm hoping that colored lashes continue to gain mainstream momentum, and companies have to get their shit together to produce top-notch colored mascaras. For now, I'll take the blue where I can get it.
Here's how Butter London's Inky Six looks on my face:
The Butter London Wink Mascaras retail for $20 for 0.32oz, or $62.50 per ounce.