When they released their sheer, neutral lip glosses, a friend of mine noted, "Urban Decay is now like if Laura Mercier had a potty mouth. They could release an entire palette of matte browns and if they were all named 'drugs mcslutface' they would still be 'beauty with an edge'."*
The Electric Palette was a really exciting release for 2014 because it's the polar opposite of the Naked palettes. Instead of endless rows of substandard (yeah, I said it) brown glitterbombs, it's an explosion of what rainbows would look like if you turned the saturation way up.
Because neon pigments have not been FDA-approved as eye-safe in the United States, Urban Decay is a loophole queen for this palette, calling it a "pressed pigment palette" instead of an "eyeshadow palette". This not only lets them sell the product in the United States, it has the benefit of alliteration.
Realistically, though, Urban Decay customers are using this as an eyeshadow palette.
The pigments in the four non-eye-approved shadows are approved for eyes in everywhere-that's-not-America and they are FDA approved for everywhere-that's-not-your-eyes. I am a non-smoker. I wear my seatbelt. I deserve this risk. STRAIGHT TO THE EYELIDS WITH YOU, PIGMENT.
I find the packaging really appealing. The plastic case is covered in an explosion of color, and the size is substantial. It comes with a big mirror that I assume would reflect my face if I cared enough to remove the plastic coating. There is also a brush included.
The ten colors, as a rule, swatch beautifully.
|As always, all swatches are two swipes, no primer.|
Revolt is a super-metallic glitter bomb that looks like it would be right at home on a tinsel-laden Christmas tree.
Gonzo is an almost glowing summery blue. It's almost matte, but not quite: the faintest hint of silver glitter is evident, although, to me, it's not visible when applied. This is the only name in the palette that really gives me pause. It's either a Muppets reference… or it's really, really dirty. Gonzo from the Muppets is blue, but he's not that color blue! If it is the porn-y version… I'd say that's worse than the naming 100 products "ultra-clitoris threesome".
Slowburn straddles the line between red and orange. I believe the Crayola as a name for this: "red orange". It's okay to be a little literal, once in a while. It's another one with a "Eh, basically matte. Matte enough for me!" finish.
Savage is a classic hot pink. Savage is also the only color that doubles as a semi-permanant skin dye. I have massive staining after using Savage. The next day, I look like I have a serious disease.
Fringe is a metallic teal. This shade got a lot of love from reviewers, but I didn't find it to be any more stunning than the other colors in the palette.
Chaos is a vibrant cobalt with just the faintest shimmer.
Jilted is an incredibly buttery red-leaning purple. It's like a fictionalized, metallic bruise with a hint of iridescence.
Urban is the metallic medium-purple of your dreams. If I could lucid dream, I would lucid dream in this color.
Freak is a neat little grasshopper green with a golden sheen.
Thrash can't decide if it's a greenish yellow or a golden chartreuse. It also contains a small amount of shimmer.
I think all these shades (except, perhaps, Revolt) blend really beautifully and have great pigmentation. Still, I don't feel this palette is very complete on its own. In my opinion, a matte white and a matte black would have increased the versatility of this palette by tenfold. Black and white might not be "electric" colors, but they're damn helpful when planning a look. If you already have a matte white and a matte black, obviously, you can use those. Still, lazy lady that I am, I prefer not to have to open up a myriad of palettes for my daily eyeshadow alone.
The palette also does come with a double-ended brush. I like the fact that the bristles are purple. That is the extent of what I like about this brush.
The bristles are not soft and they feel very plastic-y. It's also kind of a weird combo of a "pack on the shadow" end and a "almost a detail brush but actually it's too big" end. I would not use this to apply my eyeshadow on it's own.
I do like having it, though, because I can moosh some bright color onto my face as an accent without neon-ing up my everyday eyeshadow brushes.
Here is a few looks I have done using the Electric Palette:
|Note: In this photo, Savage is used as a blush, and the contour-that-kinda-looks-like-sideburns is Urban. Plus, you know... my eyebrows.|
Here's Urban under my eyes:
|Also featuring LORAC Pro.|
Here's Freak on the inner corners of my eyes:
|Also featuring LORAC Pro.|
Here's a hint of Fringe in my crease:
|Also featuring theBalm Nude Tude.|
And here is Chaos as a liner:
|Also featuring Urban Decay Naked Basics|
Urban Decay's Electric Palette retails for $49 for 0.4oz, putting it at $122.50 per ounce. May this be the sign of more bright colors to come.
*I totally did not ask for permission to quote you. Sorry, Amanda. Also, editor's note: Urban Decay did in fact release an all neutral matte palette (Naked Basics).