Sunday, June 29, 2014

Review: Benefit Cosmetics 'They're Real' Push Up Liner

Apparently there has been a shitload of hype about this new Benefit eyeliner contraption. Ever since I admitted that I had missed the hype due to literally never checking my email (apologies to literally anyone who has ever sent me an email), friends have been sending me photos of giant billboards and shit advertising this new gel liner.

Well, I own it. So I guess I should tell you about it.


I find the name a little bit baffling since it doesn't make any sense in the context of an eyeliner. The idea behind the name for Benefit's "They're Real" mascara is "I am not wearing falsies. These are my real eyelashes that have been manually made more evident by mascara, but nothing is glued to my face." 'They're real' because they are not false eyelashes.

This eyeliner really shines, though, in giving you a decent-looking cat eye. I don't know what a "fake" cat eye would be, since all attempts to glue eyeliner to my face have ended in tragedy.


The reason this eyeliner has attracted so much attention is because the concept is relatively unique. Liquid liner pens are a godsend to anyone who can barely draw a straight line or who wants their eyeliner to be as similar to using a Sharpie as possible. Someone at Benefit's product development said, "Hm. I wonder if we could shove gel eyeliner into a similar gizmo and it could kind of ooze out and you could shape it a little or something." So, that's what they made.

When you get the pen, the tip is stopped up by a little traffic-cone orange plug. You pull the fucker out and twist the back a crapload and stop when you finally see some eyeliner coming out.


The tip of the eyeliner is a slanted, rubbery edge and the liner comes out straight from the enter in an incredibly phallic way, like some black, demonic pre-cum.

I found that, once the product hit the tip, it came out at a really reasonable, controllable rate.


The gel itself is softer than a traditional gel liner by necessity. It's the consistency of a pudding that has been sitting out in the sun for a while. I did not have any issues applying it. I thought the process was really easy and that it gave a great effect.

It does have the classic, matte black gel liner look. It stays on quite nicely, also. It's a "I need makeup remover to get rid of these swatches" kind of liner.


I am not sure it was easier to apply than a traditional gel liner, and I don't think it would be for anyone who doesn't fall to pieces at the thought of using a brush. I do appreciate that it saves me a washing, however.

Here's how it looks on my face:


Come closer, my dear.


…THE BETTER TO EAT YOU WITH.

Although it certainly gives a nice winged liner effect, I have actually been using it most frequently for tightlining.  I find that gel eyeliner gives the most dramatic, quick-to-apply tightline look, and that this format saves me approximately four seconds in the morning when tightlining compared to conventional gel liner.

I'm not necessarily sure that four seconds per day is worth $24 for most people, though, especially since everything in pen form is teensy tiny. At 0.04oz, this eyeliner is a steep $600 per ounce. Oof.

There are definitely some people who will adore this product. If you are the kind of person who likes things in pen form, you probably will like this, too. I also think it would be AWESOME for carrying with you to do touch-ups, if you are the type of person who leaves the house for reasons other than work. Finally, if you are really lusting after it and you have the cash to justify it, I would probably lean on the "go ahead and buy the damn thing" side. It's a good eyeliner. It works well. The biggest flaw is simply that you don't get a lot of product for your dollar.

25 comments:

  1. "Black, demonic pre-cum" is the best description for an eyeliner in the world.

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  2. So would you recommend this particular eyeliner for beginners? I've honestly heard really mixed things!

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  3. Oh God, you always crack me up with your reviews, this is amazing.

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  4. Hilarious review, as always. I think the "They're Real" part of the name is more about how black eyeliner close to the lashline enhances the look of eyelashes, making them look thicker- like a "push-up" for natural lashes, rather than wearing falsies.

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  5. Your description of black, demonic pre-cum is scarily accurate and now I can't unsee it. Tbh makeup products are often very phallic, they just don't often...ooze black gel. It does seem like it'd be super useful for tightlining but THE PRICE.

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  6. Speaking as some one who has tried "fake eyeliner" (in the form of Halloween stick-ons with rhinestones), this seems preferable. I hate eyeliner pens though. I'm probably in the minority so I'll just go back into my cave with all the brushes.

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  7. I love gel liner for tightlining but hate carrying the brush and pot around with me (I usually carry it in my purse because I'm lazy) and I was really excited when this came out. I wasn't sure if your review would be positive or not but I always trust your opinion and I'm thrilled you liked it. Now I just need to save up for it. That price, YIKES!

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  8. loved this review :) and I won't be getting this as I'm transitioning into cruelty free make up but it's always fun to see what these cosmetics companies come up with. Benefit has always been on the pricier end of town too especially in Australia :/ nope, no can do

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  9. *Opens Brightest Bulb in the Box page*
    ...
    Oh, cool! Robyn's reviewing that new liner thing that Benefit's been spamming me about...let's see how she finds it
    ...
    *Begins to read, taking big bite of lunchtime cheese and crackers*
    ...
    *Reads '...the liner comes out straight from the enter in an incredibly phallic way, like some black, demonic pre-cum'*
    ...
    *HILARITY* :-D
    ...
    *Spends the next ten minutes clearing both lungs and keyboard of bits of cheese cracker*

    :-D

    I think this liner is a cool idea, and I always approve of brands trying something new, but I'm not sure (at that price) that I'd go for it. After all, I still have an entire pot of UD perversion gel liner to use, not to mention a lancome liquid/felt tip liner and several black pencils weighing on my conscience ;-)

    ReplyDelete
    Replies
    1. Did you try the UD gel.yet? I am a huge diehard fan of the Perversion pencil, but that gel sucks big time. Not very black, and transfers onto my eyelid after a few hours.
      Curious if anybody else had that.problem??

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    2. Amusingly, my Perversion eyeliner pencil is a rock hard, waxy flaky dud, whereas I found the gel totally adequate (I have a post about it, if you're curious)! It's the first gel liner other than Maybelline I've tried, though, so I wouldn't say I'm an expert :-P I'm mostly hoping UD will bring out all their eyeliner colours in gel form!

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  10. I went in and tried the test one at sephora yesterday and couldn't get a completely smooth unpatchy line on my hand and definitely not a super fine tip to a line. So I knew that this liner would just test my patience and resolve and can easily pass on it!

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    Replies
    1. I was in Sephora this weekend to test it out. I'm no novice to gel eyeliner, and I wasn't impressed. An employee came over to demonstrate how it works, and she offered to line one of my eyes and have me practice on the other one. Having someone show/tell you how to apply it to your own face really improves the application, jus sayin. That tutorial moved the eyeliner right to the top of my wish list.

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  11. "I find the name a little bit baffling since it doesn't make any sense in the context of an eyeliner."

    I think the reason the liner is named this way is because of the way They're Real mascara is marketed. http://image.newsletter.benefitcosmetics.com/lib/fe9b15707460067e7c/m/1/flashsale_leah_04.jpg
    Obviously it is talking about the lashes, but her boobs are super huge. Push up liner -> push up bra? Maybe? That's what I thought about when I first heard about the liner since I see this image every time I go into work.

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  12. You and I usually like the same liners and I'm personally excited for it. I know it's been disappointing for some people, but tightlining is exactly what I'd want this for. Or easy gel touch-ups on the go since I don't want to carry any brushes and pots with me (it's annoying enough when I need to get a plastic baggy for a lip-brush-needed product). Looking forward to trying it. Thanks, doll!

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    1. Also, I've wondered about the name too. I know they just want to market it with the Push-Up products, but it barely made sense already as a makeup concept. I don't want my eyeliner to push anything anywhere. Especially since they're marketing the living hell out of it, I'm sure a new name would've served fine. It's a silly thing for me to be hung up on, but it's a silly name.

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  13. I'm another fan of the " black, demonic pre-cum"

    I was just un-melting after my eldest got married again today. Far too bloody hot (c'mon, I'm English - we don't DO 85 degrees well *at all*), and as I'm waiting for the camera to stop being a turd and let me upload the glory, I found myself almost having conniptions. Husband asked "Um..you okay?" Response: (#8os siw0209e8 woeihsp3s9e.

    I told him that was a little-known dialect from just outside of Witton Gilbert and it meant "The tip of the eyeliner is a slanted, rubbery edge and the liner comes out straight from the enter in an incredibly phallic way, like some black, demonic pre-cum."

    Him. "....okay then...I'll make you some tea"

    What a successful day.

    Oh, the eyeliner? That's now on my "maybe" list.

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  14. I think "push-up" is a clever name actually, a play on the "they're real" boob analogy...
    It does for lashes what a push up bra does.
    "They're Real" .. lashes not boobs obviously.

    Also, it pushes up to dispense as well, like deodorant kind of. Why don't y'all understand?

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  15. It's interesting that you use it for tightlining, because NO ONE ELSE WHO HAS REVIEWED THIS has mentioned using this for that--and when the product was first announced I thought it was going to be explicitly for tightlining because of the "Push Up Liner" right in the goddamn name. Also never mentioned is that there's an also kinda-new Maybelline product released...not in America (don't remember where, maybe the UK?) that's very similar, right down to the little, fluorescent pin.
    Two less-relevant things: Your lipstick is pretty (as always, isn't it?) and "black, demonic pre-cum" reminds me of a certain scene in "This is the End."

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  16. I think I love your sense of humor as much as your no-bull-shit-no advertising reviews. Wondering how you came up with the demonic pre-cum simile? Too much!

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  17. How do you tightline with this?? (Do you do videos?) I've been using the Stila pen to tightline for years, but this liner just clumps onto my eyelashes and I have to wipe it off. It's even worse after a dormant week (it didn't make my vacation cut). It's very dry and even more clumpy than before. It left lumps all over my lids and countertop, not just the eyelashes. When I wiped the lumps with a tissue, they didn't even streak! Can it not handle not being used for a week? That's a side point, though. I'd really love to figure out how to use this for tightlining. Otherwise, I'm probably going to return it because of the weird dryness issue.

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    Replies
    1. You may need to experiment with how much you have on the tip when you tightline. I think it is formulated really dry to make it easier to a)apply a very small bit of product, even with a shaky hand) and b) be more user friendly for those with really hooded eyes that usually get immediate transfer.
      Try placing the rubber thing right on top of your lashes, pushing them down, then wiggle until the part where gel.comes out just touches skin. Use short strokes to go across the lashline instead of one fell swoop.
      Also, if you wait too long from when you click it up, it will get dry.
      Another tip is to start in the middle.of the eye, then work your way down to the corner.
      I usually will click up about a fingernail width (just a tiny bit!!!) Then when you need more, just squeeze the tip a bit or push to one side.
      Hope that helps!!

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  18. I just found your blog by looking up Birchbox reviews and holy crap. You are my kind of girl. Your posts are killing me while being totally informative. Added you to my Feedly and can't wait to read more :)

    ReplyDelete
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